Both Ultrafabrics and Pantone’s Color of the Year are celebrating their 25th anniversaries in 2024, and this year’s announcement embodies the creativity and possibility of the year to come. Pantone has long set the global benchmark for color trends and Ultrafabrics has made equal strides as the top performance fabric brand across 11 markets around the world, including partnerships with brands such as MillerKnoll, Fitbit, Jaguar Land Rover, and Virgin Galactic. 

For the Pantone Color of the Year 2024 PANTONE 13-1023 Peach Fuzz, Ultrafabrics engaged us to design and develop visual concepts that show the warm, tactile peach color in all its glory. Nestled between pink and orange, Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches mind, body and soul.  Using AI as a tool, we created this powerful image of a dainty bird perched in its home – a nest made out of Ultrafabrics – surrounded by a dreamscape of flowers. It seeks to embody the very essence of Peach Fuzz to offer tactility and comfort.