Let's juice things up
Zest was – and still is – all about serving you those healthy, fresh juices. It’s like sipping pure liquid happiness out of a cup really. A genuine vitamin shot. It juices things up, but it wasn’t necessarily giving off that same punch in its branding and juice bars interiors. Adding that flavour-to-your-day-effect, rather than focussing on the product in the rebranding process turned out to be key.