Simplicity is key
Coco Chanel once said that simplicity is the keynote of all true elegance. This idea served as a jumping-off point for the ode to femininity this women’s clothing store had to become. To create a toned-down backdrop for the women’s clothing and accessories at Tiffany, we designed a graceful interior and a refined branding.
To create a sense of intimacy, we used heavy fabrics, natural stone base plates alongside long-pile carpet, slightly textured paint and a soothing colour palette. The collection is presented on copper clothing racks with integrated bespoke lighting. A combination of natural daylight and custom-made light makes the clothes you try on come fully into their own.
After a shopping session, you’re invited to pay at a counter made from Japanese glazed tiles and copper details – a key feature of the interior design. The branding became a part of the interior design by integrating the blooming rose logo.
Photo credits: Hannelore Veelaert
