Growing an optician
This client had a very clear goal: to carefully select the materials for their new store based on sustainability — just like they do when selecting eyewear collections. We designed a retail concept with a warm atmosphere that truly reflects their personal approach.
We collaborated with Blast studio to create out of this world mycelium columns. These columns are 3D printed out of recycled paper coffee cups sourced from the streets of London. This solid paper structure serves as the base for the mycelium skin to grow onto.
We’re testing the possibilities of integrating future materials like mycelium into an actual retail environment.
The cellulose acetate plates are mesmerizingly handmade by the Italian company Mazzucchelli 1849. And a subtle nod to the material used in eyewear.
