An Impressive Transformation for a City Symbol
Belgium's historic first McDonald's received a facelift with the new sustainable design aimed at minimizing environmental impact. The Brussels restaurant is the third in the world to adopt this new look, following the first two pilot restaurants in France.
Every aspect of the restaurant, from circular furniture to energy-efficient lighting, is carefully designed to minimize environmental impact while providing a superior dining experience. McDonald's commitment to sustainability includes using over 80% wood from PEFC-certified sources and eliminating hard-to-recycle materials. The plastic used, especially for the tables, is largely made from recycled materials. Additionally, the lighting is energy-efficient, and the flooring and ceiling are Cradle-to-Cradle certified, allowing for easy recycling or reuse after their lifecycle. The restaurant further incorporates innovative decorative elements like real cork on the walls, partition walls made from recycled coffee grounds, and cardboard sunshades. This sustainable development approach will gradually be applied to other decors.
Ruud Belmans, our Creative Director states: "With this concept, we want to show that sustainable design can be bold and fun while making a significant difference. The main progress was made by choosing the right materials and designing the furniture and interior elements from scratch, simplifying as much as possible."
A Bright Impact
“Our new McDonald’s restaurant design bridges creativity and sustainability through a focus on décor circularity, elevating the way design meets the needs of our customers and employees,” said Stephen Douglas, Vice President, Global Restaurant Design at McDonald’s. “Not only does the new décor have a bright, optimistic look, but the circularity principles provide a sunny outlook to the future of how we will be feeding and fostering community.”
