Western based, eastern raised
My Tannour’s identity overhaul brought Syria’s essence to life in the heart of Brussels. Each location now feels like stepping into a traditional Syrian home, while blending Eastern cultural roots with the Western lifestyle to create an eclectic mix of patterns and flavors.
Colors evocative of the local culinary tradition, such as charcoal and smoke, infuse our space with vibrancy. An olive tree at the center adds an Eastern touch.
The logo features hand-drawn lettering made with the actual charcoal from the tannour itself, adding a touch of rougness to the identity.
Patterns
By adding filters to a base diamond pattern, a set of patterns was created that form the base of the identity with a clear nod to the eastern culture. Adding to the unpolished feel of the identity, we use a grunge filter on text and patterns.
Blow it up
Exposure is a serif typeface that emulates varying levels of photographic exposure or ink spread, or in our case different timings of the baking process. The inflated feel of the letters mimics the blow-up effect of the bread in the tannour oven. Both typefaces counterbalance eachother. The boldness of Exposure is juxtaposed by the clean and minimalist character of Neue Haas Grotesk.
Colours
Colors are drawn from the heart of the kitchen: Charcoal, Smoke, and the colorful ingredients of the Syrian kitchen. These hues reflect the authenticity and purity of the restaurant’s offerings.
Raw & unpolished
Our food is as real and pure as it gets. We want our photography to carry out this feeling too. No overpolishedness, no oversophistication, just honest, great food.
Architectural techniques from southern Syria, like Ablaq, bring depth to our design with alternating patterns. Hand-woven Syrian carpets and street-inspired elements enrich our space, offering guests an immersive, dynamic experience.
