Aim for the senses
The 1000-sq-m House of Chocolate located in Mouscron (Belgium) had to become a state-of-the-art facility for chocolate innovation, co-creation, and inspiration. A way for Cargill to strengthen its position as market leader in chocolate on the one hand, and a response to meeting the everchanging needs of consumers on the other hand. The goal? To bring (pastry) chefs, chocolatiers and FMCG companies in the innovation cycle as early as possible.