Crowne Plaza - IHG Hotels & Resorts

Food & Beverage Crowne Plaza Brussels Airport
Services +
Interior design Concept Identity design Brand concept Project management

Eat. Drink. Socialize.

Close to both Brussels Airport and the city center, Crowne Plaza Brussels Airport is woven into the capital’s fabric.

CRAFT wanted to offer a unique experience for locals, business people and international travelers.

While this was a clear brief, it was also challenging: in Belgian culture, hotels are not seen as places to wine and dine.

Working alongside CRAFT’s chef, we defined the brand as representing determination, skill, and meticulous attention to hospitality.

With those values in mind, we designed a visual identity and an interior. Inspired by Brussels’ Art Nouveau heritage and Crowne Plaza’s desire for an international atmosphere, we developed an eclectic, crafted design language.

The central bar area is defined by a large bespoke concrete bar featuring a handcrafted wooden countertop. The blocks of concrete were poured into a unique mold and installed on-site, one by one.  

Above the bar, a one-off copper chandelier catches the eye while also functioning as a storage area.

Large, copper arch-shapes divide the restaurant into distinct areas, each with its own atmosphere. These dividers feature shelves and wicker inlays; the perfect stage for a selection of decorative elements, picked from different cultures.  

The floor is one of the masterpieces of the design. It was precision built to form a striking pattern, and constructed on-site.

Intimate dining

The private dining area is an intimate, miniature version of the restaurant, and can be rented for family dinners or business meetings.


The brand identity was inspired by Brussels’ Art Nouveau heritage, reinforcing the interior’s look and feel. The arch shapes echo the restaurant space.

Inspired by a knife-edge, we found sharp lines that cut into soft, flowing shapes, driving the wordmark.

Next case

Manhattn's Paris

Food & Beverage