Join the Rite
Music. It makes people come together. And all that sweating on the dancefloor doesn’t feel like an effort, because you get energized by the pumping bassline. In the early morning everyone goes their own way, but just for a moment you felt like one. Just like clubbing, religion provides social cohesion through shared rituals and beliefs.
When this client approached us to start a boutique sports studio for rhythm-based cycling classes, we took cues from both the clubbing scene and religious rituals to build a bold brand that truly excites and brings people together. Meet Rite.