My Tannour’s identity overhaul brought Syria’s essence to life in the heart of Brussels. Each location now feels like stepping into a traditional Syrian home, while blending Eastern cultural roots with the Western lifestyle to create an eclectic mix of patterns and flavors.

By adding filters to a base diamond pattern, a set of patterns was created that form the base of the identity with a clear nod to the eastern culture. Adding to the unpolished feel of the identity, a grunge filter is used on text and patterns.

Exposure is a serif typeface that emulates varying levels of photographic exposure or ink spread, or in our case different timings of the baking process. The inflated feel of the letters mimics the blow-up effect of the bread in the tannour oven. Both typefaces counterbalance eachother. The boldness of Exposure is juxtaposed by the clean and minimalist character of Neue Haas Grotesk.

Colors are drawn from the heart of the kitchen: Charcoal, Smoke, and the colorful ingredients of the Syrian kitchen. These hues reflect the authenticity and purity of the restaurant’s offerings.

Short fire-fueled headlines form the base of our brand voice. We don't fuck around, we go straight to the point.

My Tannour's food is as real and pure as it gets. The photography carries out this feeling too. No overpolishedness, no oversophistication, just honest, great food.