It's on
QNT is one of the leading supplements manufacturers in the world but due to this success and a constant strive for innovation, their portfolio was becoming increasingly cluttered. We built a brand around the persona of a smart nutrition coach, urging you to take on the challenge, and guiding you where necessary. The new icon and wordmark are based on the universal ‘on’ symbol, referencing the activating nature of the rebrand.
We created a design system based on the concept of the 3 macronutrients, represented by three quadrants, with the QNT supplements filling in the missing element. These quadrants are filled with a modular system of concentric arches, giving each product a unique composition built with different constellations of these shapes.
The new brand identity was designed to create a more inclusive framework that did away with the blatant machismo associated with the category, while still being true to its own heritage. We reduced the portfolio of 20 brands to a clear brand architecture of 3 distinct product categories
QNT Metapure
Metapure is QNT’s flagship brand, catered to professional athletes. A premium brand with pulsating shapes created with colored metallic inks on a matte black packaging.
QNT Move
From casual sporters to semi-pros, Move is a range that has their backs in every way. Products are aimed at helping them get where they want, whether that’s a six-pack or excelling in their weekly run.
QNT Liife
With a more feminine touch and feel, Liife targets those aiming for healthier lives. Think vitamins, metabolism boosters and energy enhancers.
