Client: Group S
Client: Group S
Client: Group S

It’s about people

Meet Group S. One of the oldest and biggest Belgian HR and payrolling companies supporting over 20 000 employers. Their biggest asset? A people-first approach. Personal contact, accessibility, and real relationships: that’s what truly defines Group S.

Make human resources truly human

The HR landscape is moving forward, and technology is replacing processes for the better. Group S seeks to integrate technology in the smartest, most effortless way — without losing their signature human touch, of course.  

Group S is the middleman between employers and employees. These interactions between three different parties form the basis for their day-to-day interactions and as such, this trinity became the main concept behind the logo and entire design system.

There’s something intensely satisfying about taking a brand with an outdated identity and catapulting it into the present day.

— Sébastien Greffe, Creative Director at WeWantMore

Motion design

The identity and relatable illustrations by Bernardo Henning really came to life through motion design. The way the brand moves expresses effortlessness, peace of mind and a natural flow of things.

Shaping the identity

Our design system, much like our brand, feels dynamic, progressive and above all: human. The entire identity and its distinctive shapes were built starting from the shape found in the logo.

Illustrations: Bernardo Henning

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