For AUM, entrepreneurs Lucka Wahba and Maxime Gillet didn’t just ask us to design a restaurant and brand identity. They wanted to create a whole new dimension with its very own rituals, people and practices. We created a branding and interior for this oriental-infused dining experience that invites guests to fully immerse themselves in the moment. Cymatics, the study of sound made visible, serves as the backdrop of the identity to create repetitive patterns and meditative, mandala-like visuals. As the frequency of the evening goes up, the patterns become darker, more complex and intense.