A kitchen is never just kitchen.

In the heart of every home lies a story. Fraeye finds it and then designs kitchens and livings spaces around it. Encapsulating everything that makes life beautiful: aesthetics, ease of use, and peace of mind for generations to come. They're in a league of their own, which is exactly what we built their brand around—a new strategy and positioning, moulded into a refined and classy design.

It's not about the space, it's about the people.

Top-of-the-line kitchens are often synonymous with cold, too sleek and even impractical. A lower price range gives you generic and functional, often lacking character and cleverness in the design. Here's where Fraeye has an edge. This family-owned business has been building kitchens for 3 generations. They became experts in combining warmth and aesthetics with architecture and practicality. Their genius lies in their approach. It doesn't start with the space, but with people who'll live in it.

Through the lens of Fraeye, we invite you into a world of warmth and elegance. Our photography captures not just kitchens but the lives within them. It's a documentary of daily routines, shared laughter, and cherished moments.

Our own take on the coffee table book, the kitchen table book fits perfectly in the Fraeye kitchen, and is a loveletter to the interiors that have been realised.

Fraeye listens to the story of their client, they build an interior which will live with the people. They design their interiors with the clients. This is why we build up the seal of approval out of an ampersand.