Odyskin approached us with a clear mission: to build a brand that challenges conventional sun care by offering all-natural, plastic-free products—without compromise. Grounded in the belief that small actions can spark meaningful change, Odyskin needed an identity that reflected its values of sustainability, scientific integrity, and optimism.

The core challenge was to position Odyskin as a serious player in the skincare industry while staying true to its activist spirit. The identity had to convey trust, transparency, and innovation—all while standing out in an often greenwashed market. The design also needed to balance a minimal aesthetic while avoiding the clichés that are often associated with eco-friendly brands.

We developed a brand identity rooted in the concept of reflection—both literal and metaphorical. The visual language draws from the brand’s sun-reflecting ingredients and its call for conscious living. The packaging uses fully recyclable, plastic-free materials and a refined duotone palette to create a clean, luxurious feel. A flexible graphic system based on the logo's forms allows for bold compositions across media.