In the vibrant heart of Antwerp Zuid, À la Marine introduces a hybrid restaurant concept inspired by Antwerp’s rich maritime heritage. Celebrating the adventurous spirit of seafarers and the comforting familiarity of home, the restaurant offers a unique dining experience that fuses tradition with modernity.

Rooted in the essence of Belgium’s iconic ‘bruine kroeg’ pubs, À la Marine captures the charm of lively conversations and eccentric stories. WeWantMore translated this essence into a visual identity brimming with character: quirky one-liners and over 40 playful, hand-drawn illustrations evoke the feeling of doodles on a napkin during a late-night chat at the bar.

The logotype is set in GT Alpina, a modern serif typeface as a reference to the rich history we’re building upon. A simple typographic treatment makes the ‘À la marine!’ exclamation practically audible.The design balances subtlety with a touch of delightful weirdness, creating an atmosphere that is warm, welcoming, and utterly unique.

This concept doesn’t just offer a meal; it promises an experience – a vibrant nod to Antwerp’s maritime roots and the lively spirit of its people.

“With À La Marine, we wanted to create a place that truly belongs to the maritime community, while opening it up to the wider city. Together with WeWantMore, we translated the spirit of ‘À la Marine’ into a brand that feels both authentic and welcoming. From the very start, the result has been exceptional with consistently full bookings, a strong mix of maritime professionals and local guests, and a growing base of returning visitors.”

 — David Manaigre, CEO Maritime Campus Antwerp