Shop with your senses
Timmermans is a Belgian family owned footwear store. After 145 years in the footwear and leather business, they were at a tipping point in their journey: the next generation was about to take over. A new chapter in their story marked by the opening of a new 400 m2 sized venue.
Well aware of the current position of physical stores – feeling the heat from online shopping – Timmermans wanted to go all-in on what got them here in the first place: offering people a tailored multi-sensorial shopping experience. You can feel the shoes and clothes. Touch them. Slip them on. Even smell them. That’s where a physical store trumps an online one. A sensorial advantage Timmermans translated in an innovative store layout based on the four elements: earth, water, air and fire. We worked with them to establish that vision and their lifelong values in the interior design of the new store.