Royal B

Hospitality Concept proposal
Disciplines +
Interior design Concept

A revival of Brutalism

For the concept of the Royal B hotel - located in the functionalist late ‘60s Royal Belge building in Watermael-Boitsfort - we found our inspiration in the rawness of brutalism. At the base of this machine age style lays a fascination for ‘raw’ unadorned concrete work and a play with geometry using prism, cube, cylinders and pyramids in sheer volumes. The feeling of the material is highlighted using heavy, chunky and brutal block shaped volumes with a dramatic look and feel. In general, texture was more important than color and form followed function.

Imagine travelling back in time to the iconic time period in which the Royal Belge was built. Because a great hotel is not all about the looks, we created a story. Staying at the Royal B hotel is like stepping into a time capsule.

You’re reliving the first man on the moon, the release of Bowie’s Ziggy Stardust and Martin Luther King's ‘I have a dream’ speech through abstract murals and iconic photography. Visual stories that spark conversation and will stay with you after you leave the hotel.

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