Feminine Form Follows Function
“No ifs, ands or buts, but women who know exactly what they want. Confident and vigorous, yet sophisticated and fashion-forward.” That’s how Belgian fashion brand Gigue described its core audience to us. Wanting to capture that female fierceness in the store design, our research led us to modernist pioneers Eileen Gray and Charlotte Perriand.
Both women acted as a feminine force in an era dominated by men, seeking beauty in function and simplicity. Their way of thinking, work and personal path served as the main inspiration for the design of the new boutique.