Cyclists with a cause
Since 2009, Ronny and his team of Belgian cycling enthusiasts have been organizing sponsor tours across Europe to raise money to kick cancer - a warm initiative called Bikeaid. We provided a pro bono branding and race outfit to support these cyclists with a cause.
Our main design inspiration for this branding was the visual language of protest art. Signs, poster, and banners acts as a tool for people to express their beliefs.