Disciplines: Brand concept Brand strategy Graphic design Identity design Art direction
Disciplines: Brand concept Brand strategy Graphic design Identity design Art direction
Disciplines: Brand concept Brand strategy Graphic design Identity design Art direction

Made to measure minimalist pavilions

Vilarte is a Belgian design brand founded in 2020 by Veerle Claerhout and Pieter De Vylder, two commercial engineers with a soft spot for design.

Vilarte encourages people to escape the rush of everyday life and reconnect with themselves and their surroundings. The company creates minimalistic outdoor spaces that function as luxurious one-of-a-kind hideaways.

We developed a high-end brand identity in line with these bespoke pavilions, designed by stefan.schöning.studio.

Timeless design

Vilarte’s garden pavilions are marked by minimalist, timeless design. That’s why the clear lines and minimalist ethos of the pavilions were used as a guide for the logo, as well as influencing the complete design system.

The logo is based on the black steel frame of Vilarte’s pavilions. Just as the frame lifts the space, literally and figuratively, the extended ‘I’ and ‘T’ shape lift the logo. 

The Vilarte icon serves as an autograph. It symbolizes the connection between man and nature. 

Vilarte offers aesthetically pleasing pavilions that soften the boundaries between inside and outside. We visualized this connection through high quality, hyperrealistic visualizations of the pavilions’ exterior and interior.

Three exclusive marbles serve as the foundation of Vilarte’s tailoring process. We photographed detailed material moodboards for each range. 

The monolith

We developed a strong grid as a base for the visual system. The monolith is an essential component of our identity. This pronounced vertical shape reaches out into the sky in search of something higher, something quintessential.

Furthermore, the grid’s liquidity refers to the fact that every pavilion is tailored to the personal needs of its future resident.

The liquid monolith grid was taken into web design. This helps make the website distinctive, despite its minimalist vibe.

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