Revitalizing a Belgian icon
Neuhaus is a global premium chocolate brand. A Belgian icon with a superb product, a rich heritage, a presence in over fifty countries and a webshop shipping worldwide. They had just about everything to outshine the fierce competition. And yet, they didn’t. Neuhaus had lost its spark along the way. Operating from a retail mindset, it had lost track of what the brand was all about. We worked with them to recapture that essence and revitalized the Belgian chocolate icon from within.