Revitalizing a Belgian icon
Neuhaus is a global premium chocolate brand. A Belgian icon with a superb product, a rich heritage, a presence in over 50 countries and a web shop shipping worldwide. They had just about everything to outshine the fierce competition in the field of gifting. And yet, they didn’t. Neuhaus had lost its spark along the way. Operating from a retail mindset, it had lost track of what the brand – and its founder for that matter - was all about. We worked with them to recapture that essence and revitalized the Belgian chocolate icon from within.