How do you make a brand shine when its DNA is defined by a modest Limburgian character? The answer is simple: stay close to your roots and tap into what Cristal has always been. A modest, simple lager. A genuine beer of the people.
It’s this grounded personality that makes Cristal the quintessential Belgian lager. Belgians are known for their humility and passionate communal spirit. It’s what unites them across all spheres, from family to food, sports to science. Through this collective passion, they make great things happen.
It’s the same passion that also defines Cristal. A collective of modest but passionate people, each doing their part, from farmer to brewer to barman, resulting in a beautiful, typically Belgian lager. Great, because it’s made it together.
Rebranding Cristal meant, above all, expressing these two essential characteristics of the beer: the low-key, modest roots, and the chain of passionate people behind the beer.