How do you make a brand shine credibly, when its DNA is defined by its modest Limburgian character? The answer is simple: stay close to your roots and tap into what Cristal has always been. A modest, simple lager. A genuine beer of the people.
It’s this low-key personality that makes Cristal the quintessential Belgian lager. Belgians are known for their humble spirit and passionate communal life. Passion is in their blood. It’s what unites them over common interests, from family to food, from sports to science. Through that collective passion, they make great things happen.
It’s the same chain of passion that makes Cristal what it is. A collective of modest but passionate people, each doing their own small part, from farmer to brewer to barman, bringing forth a beautiful, typically Belgian lager. Greatly made, because it’s made it together.
Rebranding Cristal meant, above all, expressing these two essential characteristics of the beer: the low-key, modest roots, and the chain of passionate people behind the beer.