Belgian Owl. A Belgian single malt whisky already competing with the very best - awarded 'Best European Whisky of 2022’ by Jim Murray’s Whisky Bible. A modern spirit, steeped in tradition, in need of a brand universe that expresses just that. We defined this unique spirit as a whisky not quite of this world, reaffirming their place among the best whiskies in the world.

Almost a decade ago, Master Distiller Etienne Bouillon began the epic quest to bend the laws of nature towards the creation of a Belgian whisky. To remain close to the ancient traditions, two Scottish stills were brought to Belgium from the legendary Caperdonich distillery.

The shape of the bottle takes from the owl’s feathers to create a tactile geometric pattern that breathes sophistication. The pentagon-shaped label connects the 4 lower sides – each representing Belgian Owl’s ambition, process, unique terroir and nature-first approach.

While building the Belgian Owl brand, alchemy was our main design inspiration. This ancient branch of natural philosophy had one goal: to turn lead into gold – a striking analogy for turning barley into whisky. We defined Belgian Owl as a brand that is disruptive within its category codes, not as one that mindlessly challenges them.

The brand universe lends itself to a wide variety of range extensions – each with their own characteristics while maintaining brand consistency. Belgian Owl’s New Make for example is a unique spirit with no influence of aging, just the pure essence of the Terroir.