Category: Consumer goods
Services: Brand concept Packaging design
Client: Affligem
Category: Consumer goods
Services: Brand concept Packaging design
Client: Affligem
Category: Consumer goods
Services: Brand concept Packaging design
Client: Affligem

Introducing: Affligem VI Belgisch Brut

In 1074, six weary knights renounced violence and founded a hermetic brotherhood in Affligem, establishing the Abbey of Affligem. Over a thousand years, they transformed their journey into a legacy of brewing, blending tradition with innovation, and continually pushing the boundaries of their craft.

With “Affligem VI” we created a tribute to these six visionary founders, celebrating the idea that true creativity and excellence are born from collaboration. Each year, a limited-edition Affligem VI beer will be released, representing the spirit of brotherhood and innovation that has defined Affligem for nearly a millennium.

"Through the strategic introduction of the Affligem VI Limited Edition Platform and Identity, WeWantMore expertly unified the name, concept, and packaging, drawing on Affligem’s iconic brand assets and heritage to boost its image and strengthen its brand perception."

Martijn Ophof, Brand Manager at Affligem

Brewed by Moonlight

This year's creation, Affligem VI Belgian Brut, is a sparkling aperitif beer blending traditional brewing with the elegance of sparkling wine. It offers a delicate balance of hops, with hints of apricot, and a refreshing, effervescent finish—a testament to the experimentation and craftsmanship of the monks.

Inspired by the idea of monks brewing their traditional Affligem beer by day and experimenting with mysterious innovative brews by night, we designed the 'Belgisch Brut' from the concept ‘brewed by moonlight’. The design reflects the blend of tradition and nocturnal innovation that defines Affligem’s unique brewing heritage. Midnight blue hues veiled in mystery and a ‘ghost silver’ foil with a soft blue reflection that is out of this world.

A name ‘Affligem VI’ as a testimony to the founding brothers and a brand narrative that will act as a platform for future innovations. 

"As the moon doth cast its soft and argent glow upon the deep blue night, its light both delicate and steadfast, so too shall this rare draught endure but for a fleeting while. Secure thine limited-edition beverage whilst it yet remaineth."

Limited to 33,000 bottles, Affligem VI Belgian Brut is presented in a gift box.

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