Neuhaus is a well-known Belgian chocolate brand with a long history and global reach. Despite having a great product and presence in over fifty countries, the brand had lost its emotional connection with customers. The goal was to bring back Neuhaus’s original spirit and make the brand feel fresh and meaningful again.

Neuhaus had been focusing too much on selling chocolates as products rather than what the chocolates represent. The brand needed to shift from “what you give” to “why you give it.” This meant connecting with the idea of caring, which goes back to the founder’s story of sweetening bitter medicines to help people. The challenge was to bring this message to the forefront and make Neuhaus the perfect gift to show you care.

We created a new look called ‘Modern Classic’ that blends timeless quality with a fresh, modern feel. The copper ribbon became a key design feature, turning every box into a special gift and starting the excitement of opening it. The packaging is carefully made with high-quality materials and bright, fresh photos that show the chocolates in a new, inviting way. The brand design is flexible enough to change with holidays and trends but always keeps the core message of caring at its heart.

“WeWantMore was the most important partner in the rebranding of Neuhaus and has been a real partner since the start. Up to today, we continue to create magical seasonal collections and strong innovations. What I appreciate most in our collaboration is working with a team that is always ready for a challenge, that thinks with us and that takes our brand to the next level.”

— Nathalie Chen, Marketing Manager