Spa Monopole, known for bottling the purest water in the world, is a trusted Belgian icon, renowned for its unmatched purity, derived from its all-natural filtration process. The task was to refresh the brand’s visual identity, packaging, and communication while preserving its core values and modernizing its image.

The packaging design blends contemporary heritage with hand-drawn illustrations, muted colors, and a modern Gothic typeface, updating the brand for the 21st century. The water drop became a central design element, unifying the entire product range, from SPA Fruit labels to the use of color to distinguish the lemonades. In-house illustrations further emphasize the brand’s natural appeal.

The new purpose, “Drink better. Live better,” was integrated into a 360° campaign that used the water drop as a consistent visual thread across all brand communications. This comprehensive design system now delivers a cohesive, modern identity that highlights SPA’s purity and health-conscious messaging across every touchpoint.

“WeWantMore not only translated the link between purity and SPA into a powerful visual concept, but also managed to roll this out at an exceptionally high level across our entire brand and product portfolio. Engaging the studio very early in the process certainly contributed to the success of the rebranding.”

— Mélanie Decelle, Marketing Director Spadel