My Tannour’s rebrand captures the fire-fueled essence of Syrian cuisine, blending Eastern traditions with Western influences. The identity embodies the raw energy and authenticity of the tannour oven, where heat transforms simple ingredients into bold flavors.

Every element draws inspiration from the raw energy of the tannour oven: from the logo’s hand-drawn lettering–crafted with actual charcoal from the tannour–to the typography that mirrors the rising heat and the flatbread’s transformation. Every detail, both in the branding and interior, has been thoughtfully chosen to embody the unpolished, eclectic, and authentic essence of fire-fueled Syrian cuisine.