Desperados Exotiqa is a bold new range of fermented fruit beverages that pushes the boundaries of flavor while staying true to the adventurous spirit of its parent brand. Designed as a sensory journey, Exotiqa invites consumers to embrace the thrill of the unknown through a fusion of vibrant design, dynamic flavors, and a fresh perspective on Latin American youth culture.

Moving beyond Desperados’ traditional Mexican cues, Exotiqa carves out its own identity—rooted in the energy of today’s Latin American rave and street culture. At the heart of the packaging, each flavor is represented by a unique, animalistic avatar, embodying the drink’s bold taste and ingredients.

Beyond packaging, we built a brand world inspired by the raw, unfiltered energy of Latin American nightlife. Instead of polished beach-party aesthetics, Exotiqa claims a more visceral, authentic space—the neon-lit bodegas where nights begin, end, or keep going. The interplay of gritty textures, saturated hues, and electric lighting captures the exhilarating, untamed essence of Exotiqa, making it more than just a drink—it’s an experience.

Photography by Initials LA with Frédéric Uyttenhove & Yaqine Hamzaoui
Video by Initials LA with Louis Vielle