Eeetwell reached out to us in hopes of pushing against the standard healthy food restaurant design. They were determined to move away from the typical faux-artisanal aesthetic, embracing a genuinely authentic connection to fresh food. They wanted the design to represent the fresh ingredients, the farmers who grow them, and the people who enjoy them.

To bring this vision to life, we elevated the standard fast-casual design with a sand-colored brick counter arranged in a woven pattern, hinting at the wicker baskets traditionally used to collect freshly plucked vegetables. Sandy shades, dark greens, and an organic wall add a rural yet revitalizing vibe to the space.

The result is a restaurant design that perfectly reflects and enhances the brand’s homegrown food roots and its ambition to change the way people think about food.