Chaga

- Subtle branding for a slower kind of luxury

An Elevated Gastronomic Experience

Year:
2025
Client:
Faubourg 21

Set above the city on the fourth floor of Faubourg 21, Chaga distills fine dining down to its most essential elements: time, space, and quiet attention.

Named after the medicinal mushroom known for its calming properties, Chaga is about slowing down. The experience begins the moment the elevator doors close. Lighting dims, sound softens, and the city fades. By the time you’re seated, you’ve already arrived somewhere else.

WeWantMore created a brand identity that captures this exact shift — subtle, sensory, and pared back. A custom monogram anchors the visual language, appearing like a quiet signature throughout the space: pressed into ceramics, blind embossed onto dark paper, woven into fabric. Typography is clean and unfussy. Materials were selected for their tactility. The colour palette stays deep, muted, and unobtrusive.

As part of the Faubourg 21 ecosystem, Chaga brings balance. Where other spaces are expressive, this one holds back. It offers contrast. Focus. A place where everything slows down and stays with you.

Check out our Faubourg 21 and Noisette case studies.

Chaga

- Subtle branding for a slower kind of luxury

+ Project information

An Elevated Gastronomic Experience

Year:
2025
Client:
Faubourg 21
What we did:
Brand Creation ,
Custom Typeface

Set above the city on the fourth floor of Faubourg 21, Chaga distills fine dining down to its most essential elements: time, space, and quiet attention.

Named after the medicinal mushroom known for its calming properties, Chaga is about slowing down. The experience begins the moment the elevator doors close. Lighting dims, sound softens, and the city fades. By the time you’re seated, you’ve already arrived somewhere else.

WeWantMore created a brand identity that captures this exact shift — subtle, sensory, and pared back. A custom monogram anchors the visual language, appearing like a quiet signature throughout the space: pressed into ceramics, blind embossed onto dark paper, woven into fabric. Typography is clean and unfussy. Materials were selected for their tactility. The colour palette stays deep, muted, and unobtrusive.

As part of the Faubourg 21 ecosystem, Chaga brings balance. Where other spaces are expressive, this one holds back. It offers contrast. Focus. A place where everything slows down and stays with you.

Check out our Faubourg 21 and Noisette case studies.

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