While the legal profession and especially paralegal departments in large corporations would benefit enormeously from the automatisation and data processing that Artificial intelligence could bring, the problems around the security and trustworthiness of A.I. in general is a huge roadblock for a lot of these corporations and firms.

A monolith shape at the heart of the identity stands for the undivisible fortress that is Legalfly ®. This monolith anonymises the content by means of a pixel inspired pattern on the outside -a reference to the workings of LLM’s- while providing clarity within.

To make Legalfly feel grounded and trustworthy, we didn’t look at the language of AI and our direct competitors, but rather the identity of the big legal firms we are offering an alternative for. Legal Gothic®, a stately extended gothic typeface reminds of the reknowned legal firms you would find in London or New York. This bespoke typeface is the backbone for the identity.

Our “Frosted glass” design language adds depth and detailing to the UI and is another subtle nod to the play between the visible and obscured.