Gorilla, a Belgian startup, sought to revolutionize the energy sector with its powerful data applications, offering energy retailers real-time pricing, forecasting, and reporting. Their modular, node-based engine transforms giant datasets into streamlined control, breaking free from the outdated, manual methods that once dominated the industry.

We developed a brand identity that reflects Gorilla’s strength, speed, and innovation, inspired by the animal’s power. Dynamic elements like echoing blocks convey movement and agility, while vibrant aquamarine and green hues on a dark backdrop highlight their forward-thinking approach. In animation, revolving blocks anchor transitions and the user interface. Custom icons further extend the design language, creating a bold and consistent identity that represents Gorilla’s revolutionary data processing in the energy sector.

The company's new brand identity reflects its evolution from a start-up to a major player in the industry, as it expands into new markets, including Australia, the United Kingdom, and the United States.