Samsonite, the number 1 luggage company worldwide, trusted us to support their shift from a product driven vision towards a retail driven vision. They needed a new “retail” hotspot to unite their retail managers from all over the world and continuously inspire them with new shop concepts.

We transformed one of their warehouses at the European Head-office in Oudenaarde to an inspirational hub to collaborate, inspire their clients and come up with innovative retail solutions.

The textures and shapes of their patented suitcases where the inspiration for our design. Blown up patterns as wall finishes immediately set the tone when you enter the space. The rounded shapes in the furniture, passages and even meeting room walls make the whole undeniable Samsonite without any explicit branding . The bespoke flex desk opening up as a suitcase makes the usage of the space very flexible catering the needs of the "new way of working".