The Vandermeulen brothers wanted to bring the feel of Manhattan and classic New York burgers to Belgium. Their goal was to create a fast-casual spot where quality and speed go hand in hand.

The challenge was to capture Manhattan’s unique vibe without copying it, making it fit naturally into Belgium’s food scene. The design also had to respect the Ghent location, which is inside a historic Medieval grain storage warehouse.

The design blends New York-inspired elements like art deco, subway style, and industrial metal with bright taxi-cab yellow and comic-style illustrations. These visuals appear in the interior, packaging, menus, and staff uniforms, creating a strong, unique brand. The historic features of the Ghent building were kept, adding a special local touch to the New York theme.

“The collaboration with WeWantMore dates back to 2014 when we opened the first Manhattn’s in Brussels. At that time, we were pioneers with our concept. WeWantMore helped shape our vision and brand from its inception onward.”

—  Jerome Vandermeulen, Founder & CEO Manhattn's