Loop underwent a strategic repositioning, evolving from a focus on functional benefits—“Protect your ears in style”—to an empowering brand promise: “Your life. Your volume.” The new positioning encourages people to live life to the fullest, confident that no sound can overwhelm them.Translating into a big idea "Loud & Proud" driving the creative expression of the brand in a category that is all about numbing the senses.

The Loop icon and wordmark feature a geometric O-shape, directly referencing the product itself, while also symbolizing openness and empowerment. The brand voice is confident, witty, and positive, pushing out messages that are designed to be heard. We took this boldness further with a bright color palette, translating it into the product’s packaging design, ensuring Loop earplugs feel as vibrant and unmissable as their message.

The Loop brand voice is packed with personality. Being loud and proud means sounding confident, witty and positive. Loop puts words out there for the world to see and dares to be different.

“Thanks to challenging workshops, sharp questions and lively debates, WeWantMore managed to give structure to our various ideas, link them to relevant cultural trends and take our brand as a whole to the next level.” - Dimitri O, Co-founder