Cargill envisioned the House of Chocolate—a 1,000-sq-m flagship facility in Mouscron, Belgium—as a cutting-edge hub for chocolate innovation, co-creation, and inspiration. The challenge was to solidify Cargill’s position as a market leader in the chocolate industry, and create a space that responds to consumer demands.

For this ambitious brief, we crafted a professional chocolate journey that engages, informs, and inspires. From interactive trend discovery zones to a fully equipped demo kitchen where leading chefs host workshops, the space is designed to immerse visitors in the future of chocolate. 

At the heart of the design is Chocolate Avenue, an immersive journey guided by a striking chocolate-like crack in stone veneer. The space combines natural materials, like wall coverings made from recycled cacao shells, and has adaptable zones suited for both small and large groups. Physical design elements are seamlessly integrated with technology: audio stories, interactive touch tables, hype boxes, and a cinematic infinity wall all contribute to a rich, multi-sensory experience.