For this year’s limited edition of Heineken in France, we are celebrating internationalization with the slogan ‘more than 190 countries, one shared star.’ The design features a vibrant composition of diverse patterns and colors, symbolizing Heineken’s presence across these nations.

By blending various banner elements, this edition highlights Heineken’s global reach and diversity. Through a dynamic and colorful presentation, this concept continues to showcase the rich multilingual and multicultural aspects of the countries where Heineken is enjoyed.

“From the first presentation, WeWantMore brought something unexpected to the table while remaining on brief and on brand. The concept and design pushed boundaries so much it made us feel slightly uncomfortable - which I love! -, but resonated in consumer research, so it was obvious we needed to work with them. We are happy to add the Antwerp studio to our global roster for this innovation.”

— Priscila Fins, Senior Global Innovation Manager at The HEINEKEN Company