Easyvest, a fast-growing fintech company, simplifies pension planning by helping people steadily grow and secure their wealth. We translated this essence of gradual, dependable progress into a visual identity that mirrors the brand’s philosophy: building a secure financial future, step by step.

The concept of steady progress is reflected throughout the brand, from the design of graphs to icons. We used clear lines, high contrast, and layered shadows to evoke a step-like depth that reinforces the staircase concept. Breaking away from typical fintech color schemes, Easyvest uses a bold, bright green to convey trust and confidence, paired with dark blue to add a youthful, exciting energy.

To further humanize the brand, we collaborated with illustrator Irina Bogdan to create playful illustrations of people navigating their financial journey with the support of a knowledgeable hand, positioning Easyvest as a trusted guide.

“Before going into creative mode, WeWantMore talked extensively with our team to extract the true essence and personality of the easyvest brand. Developing that intimate understanding first helped their creatives to be on point when presenting various concepts until we found the logo, colours, font, and visual universe that felt right to us." - Matthieu Remy, Founder and CEO