Duvel Distilled

- A limited edition spirit

Never touch an icon. But if you do, turn it upside down.

Year:
2022/2024
Client:
Duvel Moortgat
Awards:
Creative Belgium Awards
2022
Gold winner
Creative Belgium Awards
2022
Shortlist
Design Week Awards
2022
Shortlist
Design Week Awards
2022
Highly Commended
Pentawards
2022
Bronze winner

To mark its 150th anniversary, Duvel Moortgat Brewery released Duvel Distilled—a limited edition spirit crafted from Duvel beer and aged for ten years in oak sherry and bourbon barrels. The challenge was to create a design that respected the brand’s iconic legacy while celebrating this milestone.

We took the iconic Duvel glass and gave it a fresh twist—flipping it upside down. The foot became the bottle cap, and the signature foam head was incorporated into the holder. The phrase, “Tastes like heaven, distilled on earth,” perfectly captures the spirit of this unique creation.

The result is a collector’s item that celebrates Duvel’s rich history and offers fans a distinctive keepsake to commemorate the anniversary.

Duvel Distilled

- A limited edition spirit

+ Project information

Never touch an icon. But if you do, turn it upside down.

Year:
2022/2024
Client:
Duvel Moortgat
What we did:
Packaging ,
Photography
Awards:
Creative Belgium Awards
2022
Gold winner
Creative Belgium Awards
2022
Shortlist
Design Week Awards
2022
Shortlist
Design Week Awards
2022
Highly Commended
Pentawards
2022
Bronze winner

To mark its 150th anniversary, Duvel Moortgat Brewery released Duvel Distilled—a limited edition spirit crafted from Duvel beer and aged for ten years in oak sherry and bourbon barrels. The challenge was to create a design that respected the brand’s iconic legacy while celebrating this milestone.

We took the iconic Duvel glass and gave it a fresh twist—flipping it upside down. The foot became the bottle cap, and the signature foam head was incorporated into the holder. The phrase, “Tastes like heaven, distilled on earth,” perfectly captures the spirit of this unique creation.

The result is a collector’s item that celebrates Duvel’s rich history and offers fans a distinctive keepsake to commemorate the anniversary.

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