Cristal, Belgium’s first lager, needed to reclaim its place as a national icon while staying true to its humble Limburgian roots. Our rebrand embraced its down-to-earth character, celebrating the collective passion behind every bottle.

We modernized Cristal’s signature colors into a bold yet familiar red and green, paired with dynamic photography and stacked typography for an authentic, vibrant feel. The rebrand also introduced Cristal XTRA, an unfiltered lager served in a custom glass that blends nostalgia with a premium touch.

By reinterpreting Cristal’s heritage in a fresh, confident way, we helped it shine as Belgium’s quintessential lager—great, because it’s made together.

“WeWantMore challenged Cristal to rethink itself as a brand, to act like a young competitor on a national scale. It resulted in a fresh identity that feels like a solid step forward for the brand, and for the Belgian lager category as a whole.”
Sarah De Corte, Senior Brand manager Cristal