Axabio is at the forefront of biotech innovation, harnessing the power of phytoplankton to produce the world’s most stable and bioavailable astaxanthin—nature’s most potent antioxidant. 

WeWantMore partnered with Axabio to translate their ambitious vision into a bold and dynamic brand identity that fuses the precision of advanced technology with the raw beauty of the natural world. From crafting a custom sans-serif typeface with Brazilian foundry Plau to designing a logo that echoes the organic motion of algae cells, every element of the identity reinforces Axabio’s dual focus on nature and innovation. A refined color palette—anchored in algae greens and vibrant astaxanthin red—brings the brand to life, while our photography principles highlight both the natural resources they rely on and the human wellbeing they enhance.

By combining a sleek, lifestyle-inspired aesthetic with biotech precision, WeWantMore has delivered a digital-first brand that positions Axabio as a trailblazer in their industry. As CEO Jonas De Cooman puts it, “WeWantMore captured Axabio’s essence, creating a brand that challenges the status quo and pushes the boundaries of our category.”