Ardennes-étape connects travelers with unique holiday homes in the heart of the Ardennes, promoting authentic experiences while supporting local communities and preserving nature. WeWantMore collaborated with Ardennes-étape to refine their brand identity, positioning, and tone of voice—laying the groundwork for communication and campaigns that will make Ardennes-étape synonymous with escaping, reconnecting, and feeling right at home.

The updated brandmark features five birds taking flight, symbolizing freedom, connection, and the tranquility of nature, while forming a fern to reflect Ardennes-étape’s commitment to sustainability. The visual identity incorporates the horizon as a central graphic element, evoking the region’s expansive views and offering a cohesive structure to spark recognition and guide messaging.

Photography and design choices embrace a slower, more reflective approach, capturing the authenticity of the Ardennes while celebrating simplicity and focus. Complementing this is a custom icon set inspired by linocut illustrations, adding boldness, authenticity and texture to the brand.

By clarifying Ardennes-étape’s essence and aligning their identity with their mission, WeWantMore has paved the way for advertising and brand-building that ensures Ardennes-étape remains top-of-mind for anyone seeking to escape, reconnect, and feel truly at home.