Insights
Opinion | 02 Dec2025
The Insights page is where WeWantMore shares its take on interior design, brand design, and current design trends, bringing together the ideas that shape our work today and what’s next. All insights can be downloaded directly here.
What Your Highest-Spending Guest Wants
Premium dining is being redefined by emotion, identity and experience. Drawing on emerging consumer behaviours and hospitality trends, What Your Highest-Spending Guest Wants explores how restaurants and hospitality brands can create memorable experiences that build loyalty, justify premium pricing and keep guests coming back.
Transgressive Tastes: Bringing Want Back to Beverage
As food and beverage culture becomes increasingly driven by identity, ritual and changing consumer values, brands need to look beyond trends to stay relevant. In Transgressive Tastes, WeWantMore explores the six cultural tensions reshaping the F&B landscape, offering strategic insights and real-world examples to help food and beverage brands uncover new opportunities and build lasting relevance.
Scale-Up Branding: Build a Brand People Want
The difference between a scale-up that gets noticed and one that gets chosen is rarely the product alone. In Scale-Up Branding: Build a Brand People Want, WeWantMore explores seven essential branding lessons that show ambitious businesses how to create want, stand apart and scale with confidence.
Concept to Plate: Turning Vision into Commercial Success
Strong creative vision shouldn’t get lost as brands grow. In Transforming Unique Creative Vision into Commercial Success, WeWantMore shows how to turn bold hospitality ideas into clear systems that work across locations — from neighbourhood restaurants to hotel F&B and multi-site concepts. This ebook explains how to make smart design choices that strengthen identity, build consistency, and drive commercial results.
The Uncompromising Alchemy of Great Hospitality Design
In a dining culture where many experiences look and feel the same, standing out takes more than operational efficiency. In The Uncompromising Alchemy of Great Hospitality Design, Ruud Belmans, Executive Creative Director at WeWantMore, draws on global case studies and the studio’s experience across the full spectrum of F&B to show how strong creative vision, spatial storytelling, and disciplined execution turn restaurants into distinctive cultural destinations.
Wellness Report
As wellness continues to expand beyond a single category, it’s increasingly shaping how we live, signal identity, and understand the world around us. Driven largely by Gen Z and millennials prioritising long-term wellbeing over short-term optimisation, this shift points to the rise of Lifestyle Operating Systems. The Strategy & Insights team at WeWantMore explores what this evolution means for the future of wellness in this report.
