“Longevity isn’t about not dying. It’s about continuing to resonate.”

In early December, Sophie Maxwell Brown, Strategy & Insights Partner at WeWantMore, brought this idea to life on stage at the 44th BAM Marketing Congress.

Across two days with over 1,750 marketers in attendance, the message was clear: marketing is entering a new era. It’s entering one that demands courage, focus, creativity, and resilience. Sophie reminded attendees that the brands built to last aren’t the ones chasing every new trend. They’re the ones that know what they stand for, what to say no to, and how to evolve without losing the essence that made them essential.

Her talk challenged the audience to think bigger: why are we trying to live to 200 years, while so many brands barely make it to 15? The answer, Sophie suggested, lies in building emotional relevance, trust, and lasting fanbases—not just pursuing short-term wins.

As we close out 2025 and look ahead to 2026, Sophie’s insights offer a timely reminder that brands that survive and thrive will be the ones that stay true to themselves while daring to connect, inspire, and resonate in ways that last.

Curious to explore her talk or revisit the insights?

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