Identity design & systems
Brand Spatial Experiential
Felix Hoppenbrouwers is an experimental microbrewery born out of two Antwerp icons bonding over their soft spot for craft beers. Felix Food Klub, a restaurant and event space, on one hand. The Hoppenbrouwers brothers, descending from an ancient family line of brewers, on the other. Their first offspring? Bolder, a strong blond craft beer in need of an even stronger visual identity to take the saturated beer market by storm.
Bolder gets its name from the Dutch word for a bollard. For the non-sailors among you: those sturdy mushroom-shaped poles ships use to dock. Combined with its firmly balanced taste, the beer gives off a down to earth vibe. What you see is what you get. Wanting to express that no-nonsense attitude, we opted for a design-centric approach. Yet without resorting to standard beer cues or a crafty look and feel. The visual identity centers entirely around a bold, yet curvy wordmark.