Arts & Culture
Brand Spatial Experiential
If you’re not a full time Instagram husband, anonymity on Instagram is a rare thing. Better yet, it’s the complete opposite of what the app is all about these days. Duck faces. Filters. Plain old photoshop… All is fair in the pursuit of likes and followers. And yet, anonymity is what Anonymous Six is all about. Slightly unusual, since it’s part of the Smile Safari exhibition, Belgium’s first pop-up Instagram museum. Meaning: it’s not pink, sparkly or in any way related to a rainbow, unicorn or pizza.
The Anonymous Six installation focusses purely on the aesthetic of an image, rather than the subject in it. It balances out the subject focussed culture of Instagram, but it also reflects on how Instagrammers are going to extremes to get that perfect, up to standard picture using filters, stickers and beautifying apps.