Arts & Culture
Brand Spatial Experiential
Smile Safari was Belgium’s very first pop-up Instagram museum. We were asked to be a part of it and come up with an interactive installation. The only demand? Make it instagrammable!
We were skeptical about the concept and the narcissistic Instagram culture associated with it. The majority of the posts on the app look alike and the dominant design language is limited and monotone, one copying the other. The exposition would only add to this blending in effect.
But as a design studio, we also felt it was our responsibility to raise awareness about this issue. We saw an opportunity to address it in a context that was part of the issue to begin with. And so, Anonymous Six was created as a creative criticism on the very exhibition it was part of.