Disciplines: Brand concept Identity design Motion design Interior design
Client: Xior Student Housing
Disciplines: Brand concept Identity design Motion design Interior design
Client: Xior Student Housing
Disciplines: Brand concept Identity design Motion design Interior design
Client: Xior Student Housing

An upbeat urban residence

Xior has built up a vast amount of experience in the student housing sector. ROXI Urban Residence was their response to the growing trend of hybrid hotel and lodging concepts. With an in-house gym, a laundry room, a co-working space, a restaurant and bar and movie nights the hotel adds to all core aspects of life. ROXI’s a place where all roads cross: work, travel, studying, culture, friends, …

We helped them in creating a brand identity that reflects the feeling of inclusivity and diversity they wanted to embody. One that enables them to create an engaging community with a sense of familiarity abroad.

Xior has built up a vast amount of experience in the student housing sector. ROXI Urban Residence was their response to the growing trend of hybrid hotel and lodging concepts. With an in-house gym, a laundry room, a co-working space, a restaurant and bar and movie nights the hotel adds to all core aspects of life. ROXI’s a place where all roads cross: work, travel, studying, culture, friends, …

We helped them in creating a brand identity that reflects the feeling of inclusivity and diversity they wanted to embody. One that enables them to create an engaging community with a sense of familiarity abroad.

Colours are energising and highly contrasting, emphasising the inclusive nature of ROXI.

The tone of voice is familiar, engaging and witty, making it easy for guests to plug into the framily vibe no matter the length of their stay.

The ROXI logo is a wordmark that can be used in different colours. The individual letters resurface in the visual identity as a graphic asset.

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