Parte is a property management company. In Belgium you’ll need a mandatory middleman when there’s more than one owner of a residential property – that’s where Parte comes in. Property management has a bad reputation. They generally feel like an impersonal and imposed party. This also makes it difficult to attract new talent. 

We brought out Parte’s innovative and human-centered approach. Because in the end, property is about people. Owning a property is deeply meaningful on a human level. We designed a clean and caring brand identity that communicates just that.  

The two shapes intersecting one another in a balanced way, lay at the basis of the entire identity. They mimic the symbiotic relationship of both parties, but more importantly, they highlight meeting each other in the middle.