Disciplines: Brand strategy Brand concept Identity design Motion design
Client: Orbis Risk Partners
Disciplines: Brand strategy Brand concept Identity design Motion design
Client: Orbis Risk Partners
Disciplines: Brand strategy Brand concept Identity design Motion design
Client: Orbis Risk Partners

Humanizing risk management

Orbis Risk Partners is a specialty risk and insurance advisory company with offices in Antwerp, Dubai and Geneva. Maritime risk management, legal counseling, insurance… Orbis operates in a complex, competitive environment. Despite the conservative nature of this field, Orbis Risk Partners offers a fresh view on how risk can be dealt with effectively. An approach centered around people, flexibility and transparency. The issue? Their rather corporate visual identity didn’t reflect this more human perspective.

To solve this, we tapped into the founders’ drive to keep the gears of today’s fast-moving world turning as smoothly as possible. They’re agile, alert and genuinely excited by the maritime world of transport and logistics. Orbis Risk Partners’ new visual language expresses this passion.

On our radar

With Orbis Risk Partners' agile nature in mind, we created a brand icon based on a typical maritime element: the radar. Radars are always alert. Around the clock. Around the world. In the brand’s off- and online applications, this icon is used as a graphic asset. 

To emphasize Orbis Risk Partners' human, friendly and accessible personality, we traded the uppercase for a lowercase wordmark in a sans-serif typeface. A bolder, industrial typeface resurfaces in headlines and short copy. It’s inspired by stencil letters on sea containers.

Colours

The ocean plays a vital role in Orbis’ field of play. It’s the main inspiration for the brand’s color palette, with variations from blue to green. The gradient adds a sense of excitement and energy, while a hint of red acts as a warmer accent color. It’s a hue frequently used on containers and ships.

Photography

The photography focuses on the three core elements that make up Orbis Risk Partners' business. The ocean, the cargo, and the people. It adds life, authenticity, humanity to the visual identity.

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Marten Van Riel